Stoke by Nayland

Stoke by Nayland Hotel, Golf & Spa is a luxurious countryside retreat in Essex, set amid 300 acres of rolling Dedham Vale with championship golf courses, a tranquil spa, stylish accommodation, and award‑winning dining.

We initially started working with Stoke by Nayland in 2019 across organic and paid digital campaigns. The first project was a digital audit that helped to identify technical website issues and a Google Ads account structure that was hindering non-brand performance.

Following a new digital strategy being implemented, and positive results being generated, we then helped the team to navigate the uncertainties caused by the COVID pandemic, remaining flexible to deal with the constant changes required.

Today, we continue to support the brand across digital channels, including ongoing optimisation across SEO and PPC channels, and design support as required.

• 638 top 20 organic keywords, up from 336 in previous year
• 12% yearly increase in organic traffic, on top of 25% YoY increase from previous year
• 125 organic keywords ranking in top 10 for non-brand related spa terms, up from 38 in previous year​
• 58% increase in e-commerce conversion rate across Google Ads​
• 24% YoY increase in Google Ads calls​