Bainland Lodge Retreats: Strong Girl Society Partnership Activation
Bainland Lodge Retreats offers something increasingly rare in the holiday market – a luxury, nature-led escape that genuinely worthy of the title, wellness retreat.
Set in the Lincolnshire Wolds, it’s a place where the surroundings do as much work as the stay itself, by inviting guests to slow down and experience some serenity.
Fitness influencer Holly Brooks was launching her new MP Activewear collection in partnership with MyProtein and was looking for a setting that matched her audience’s aspirations.
We saw the potential to turn that launch moment into something bigger – a full retreat experience that put Bainland at the heart of the wellness conversation.
What we achieved
Partnering with Holly Brooks’ community group, Strong Girl Society, we delivered a hosted retreat that brought together creators and community members for an immersive weekend.
Holly Brooks led the experience, giving it personality, and created a ready-made narrative for Bainland Lodge Retreats as a player in the fitness and wellness space.
Our approach was built around making the content created work harder for the brand by:
- Structuring the retreat as an end-to-end brand experience, blending in fitness sessions, restorative wellness activities, and social moments. We ensured the stay was genuinely enjoyable and naturally content-worthy, without feeling staged.
- Welcoming a carefully curated guest roster with the support of our brand partners, Strong Girl Society and MyProtein. Partners were encouraged to select participants whose audiences aligned with Bainland’s target guests: active, aspirational, wellness-motivated women seeking quality experiences in natural settings.
- Aligning the retreat with Holly Brooks’ MP Activewear launch, in a setting that embodied its values.
- Activating content across the Strong Girl Society’s owned channels, ensuring the retreat story didn’t rely solely on brand or creator content.
- Designing the experience to generate evergreen content assets that could continue working for the brand long after the weekend ended.
Highlights
- >19 pieces of content produced across multiple partner and creator channels
- 6.39M+ projected content reach to relevant wellness and fitness audiences
- Holly Brooks’ content reached >1.3M and amplified the brand to a new community
- >18k Strong Girl Society email subscribers exposed to the brand during the campaign
- Sustained visibility and UGC generation beyond the retreat weekend itself
- High-quality evergreen content assets produced