The NICI
Digital Marketing
Having worked with the team on eight websites, including multiple booking engine integrations for THE NICI, we began helping the team optimise and grow online visibility for their new hotel offering at the end of 2022.
Challenge
Following an extensive refurbishment and redevelopment, The Savoy reopened as THE NICI, a hotel which redefines luxury UK travel. The property boasts a 30-metre heated outdoor pool with cabana area, a luxury spa, contemporary rooms with indulgently comfortable beds, and a collection of restaurants and bars.
To support the launch of this new proposition, we delivered a full-service marketing strategy encompassing SEO, paid social and Google Ads, alongside ongoing website development – ensuring THE NICI remains front of mind and firmly established as Bournemouth’s premier destination.
Results.
90-day planning has allowed the team at Thissaway to react to both seasonality and business challenges, with wider marketing consultancy providing value across all areas of the The NICI. Primarily utilising paid digital and SEO, we have helped to deliver strong year-on-year results.