Challenge
To attract a younger audience, retain the existing older clientele and appeal to a different calibre of prospective staff The TA Hotel Collection embarked on a game-changing rebranding exercise.
The result was a warmer more relatable name for the collection, a modern new logo, brand guidelines and a staff manifesto full of personality. Working with photographer Adam Lynk the imagery for the websites was art-directed by our creative team. With the brand foundations in place we then designed and developed a customisable website that could be used across the Group, bringing consistency to the brand and showcasing the hotels’ strengths. A total of nine websites were built, with a staggered roll-out. The websites were built using headless technology, coupled with Umbraco CMS for superb flexibility and ease of design upgrades.
We’ve delivered
A comprehensive and cohesive rebrand redefining a collection of hotels that guests want to visit and that staff aspire to be a part of.
