Challenge
In its heyday Planet Hollywood was one of the most famous and much loved restaurant brands. For nearly 20 years our challenge was to ensure it remained an iconic global brand with a unique brand identity, position and appeal for London & Disneyland Paris restaurant visitors.
Solution
We delivered a wealth of marketing collateral, web and social assets, menu designs, store merchandising and sales collateral for both the world-famous 300-seater restaurant in London and subsequently its second European location in Disneyland Paris.
“We’ve worked with thissaway for many years as they understand our business and deliver work in a professional, reliable, creative, timely and friendly manner which is critical if, as a business, we are to always portray a strong brand identity and seize new opportunities to grow our business.”