Media Partnership: Hotel du Vin & Karen Millen
We spotted an opportunity to connect Hotel du Vin with a sophisticated, style-savvy audience – and we made it happen.
By brokering a partnership with luxury fashion retailer Karen Millen, we created a multi-year collaboration that married travel and fashion in a way that felt effortless, aspirational, and very on-brand.
Social and email campaigns brought a shared devotion to style and quality to life, positioning Hotel du Vin as the go-to destination for discerning fashion-forward travellers.
What we have achieved
By tapping into Karen Millen’s loyal, high-value membership audiences, repeat content and social campaigns drove meaningful engagement, grew Hotel du Vin’s social and CRM communities, and reinforced the brand’s premium, heritage credentials.
Highlights
- Identified, pitched, and executed a collaboration with Karen Millen, connecting two premium brands for maximum audience impact.
- Engaged 190k+ high-value consumers, putting Hotel du Vin in front of the right people with messaging they couldn’t ignore.
- Delivered an average of 268k+ campaign impressions across social and email.
- Secured an average of 4.5k+ opt-in entries to competitions, directly growing the brand’s database.
- Bespoke newsletter content saw open rates of up to 48%, proving alignment for premium audiences.
- Campaigns expanded Hotel du Vin’s social following and CRM subscribers, creating lasting audience value for remarketing and community growth.
- Strengthened Hotel du Vin’s premium identity, associating it with style, sophistication, and aspirational living.