Malmaison Manchester Deansgate
Malmaison Manchester Deansgate was a bold new addition to the city’s hospitality scene that opened in February 2024. Located on the bustling Deansgate thoroughfare, the hotel celebrates Manchester’s rich cultural heritage, from its music and fashion scenes to its industrial and textile legacy.
With 70 uniquely designed guestrooms and suites, two contemporary restaurants, including rooftop SORA, the hotel combines a retro-modern design aesthetic with artistic flourishes where every detail reflects the city’s resilience, creativity, and vibrant energy.
Our mission – to make it a must-visit destination for tastemakers, locals, and visitors alike.
What we have achieved
We devised and executed a launch strategy embracing a through-the-line and creative campaign to position Malmaison Deansgate as Manchester’s cultural and creative hotspot. Our approach combined:
- Pre-opening storytelling to build anticipation among national, regional, lifestyle, and trade media.
- Influencer and media engagement, arranging immersive visits to showcase the hotel’s design, culinary experiences, and unique rooftop restaurant proposition.
- Content-led partnerships to amplify the launch story across multiple channels.
- Cross-channel campaign rollout to maximise reach and impact.
- Creative consultation, shaping messaging, collateral design, and visual narratives to tell the hotel’s unique story.
Highlights
- Delivered measurable impact across media, social, partnerships, and public awareness, influencing early footfall.
- Welcomed 200+ PR visits within the first 12 months, providing immersive experiences for journalists, influencers, and tastemakers alike, generating some outstanding hero coverage pieces.
- Generated 280+ pieces of earned media through a proactive press office, driving a 24% YoY increase in positive brand stories.
- Secured a high-profile multi-national partnership with The Times, reaching 3.3M+ readers worldwide.
- Established highly effective multi-channel regional partnerships with The Manc, Secret Manchester and Explore Manchester engaging millions of target consumers in the Greater Manchester area.
- Created ongoing visibility for the hotel’s restaurants and dining experiences, translating PR activity for menu launches and unique initiatives into measurable footfall.
- Positioned Malmaison Deansgate as a key destination for target consumer audiences, firmly placing the hotel on Manchester’s hospitality map.