What we do
Our approach combines strategic PR, influencer engagement, and media storytelling to bring Landal UK to the forefront, highlighting its nature-focused, sustainable escapes and signature blend of comfort and thoughtful hospitality.
Through integrated press office campaigns, press trips, and targeted media engagement, we ensure Landal UK consistently stands out in a competitive staycation market, building awareness, credibility, and brand preference among UK audiences.
What we have achieved
Our work has delivered tangible results that reflect Landal UK’s growth and evolving market position.
Through proactive storytelling and strategic media engagement, we have grown Landal’s share of voice during key booking periods, and firmly established the brand as a bold new player in the UK staycation market.
Our press office has driven awareness, engagement, and bookings, while reinforcing Landal UK’s reputation as a premium, environmentally conscious holiday choice.
Our initial focus was to develop and implement a PR strategy to introduce the first five lodge parks to UK consumers. As the brand expanded, we continued to support new park launches with targeted regional PR and influencer campaigns, ensuring each location achieved strong visibility.
We have also supported the business development team by building a stronger presence in the trade press, showcasing the continued success and growth of the business.
In addition, we work closely with European and digital teams to identify new opportunities and develop content-driven strategies that amplify the brand’s reach and engagement across all channels.
Highlights
- In 2025 alone, we delivered 25 PR and influencer trips and secured 80 pieces of national, regional, and lifestyle coverage, amplifying the brand’s stylish, nature-led identity.
- Press office activity supported a sell-out summer in 2025 for Landal UK.