Hotel du Vin Press Office
Hotel du Vin is where heritage meets modern hospitality. With a collection of boutique townhouse hotels across the UK, Hotel du Vin is where character, culinary excellence, exceptional wine expertise, and a sense of place come together.
Our PR services have helped bring this heritage brand to life through strategic press, influencer, and multi-channel campaigns, ensuring Hotel du Vin is visible and celebrated by audiences and industry alike.
What we do
A full service press office designed to put Hotel du Vin on the map, keeping the brand front of mind for aspirational Millennial and loyal Gen X audiences.
Tasked to showcase Hotel du Vin’s luxurious locations, bistros, and wine expertise, we forged relationships with national and regional media, as well as lifestyle, food, and travel creators to raise essential awareness, boost the brand’s presence, and reinforce its premium heritage and positioning – showcasing what makes Hotel du Vin exceptional and relevant to its target audience.
What we have achieved
A strategic press office programme, combining press engagement, influencer trips, and curated partnerships, delivered a 306% increase in brand media coverage (2024 vs 2019) and sustained year-on-year growth across top-tier media placements.
Over 230 PR trips and a new proactive influencer programme amplified the brand’s story, showcasing its French-inspired culinary prowess and each property’s unique character, positioning the brand as aspirational yet accessible to a new millennial audience, while keeping loyal followers engaged.
Highlights
- Delivered a multi-year premium partnership with Karen Millen, driving growth across social, CRM and high-value audiences for Hotel du Vin.
- Delivered 2.1M+ impressions and 52k+ newsletter clicks through a multi-channel Muddy Stilettos partnership, boosting engagement and audience growth.
- Activated micro-influencers to showcase Hotel du Vin’s F&B and hotel experiences, generating authentic UGC and amplifying lifestyle storytelling across social channels.
- Launched a regional influencer ambassador program, building a network of brand-aligned advocates to amplify Hotel du Vin’s lifestyle positioning.
- Ran targeted micro-campaigns around renovations, new menus, and experiential offers, generating content and engagement that highlighted key brand initiatives.
- Secured consistent top-tier media coverage and hosted PR trips with national outlets, reinforcing Hotel du Vin’s profile and premium positioning.