What we do
As the UK’s leading provider of lodges and holiday park breaks, offering families and leisure travellers unforgettable staycation experiences, Hoseasons has become a trusted authority on domestic holidays, helping millions of UK holidaymakers make memories year after year.
From establishing a high-impact press office, running insight-driven engagement initiatives, to launching category-defining campaigns, we have helped Hoseasons become synonymous with family friendly travel.
Our approach has combined creative storytelling with strategic set pieces and proactive PR tactics to:
- Expand reach with the family audience segment
- Build brand recognition with new and younger audiences
- Amplify cross-channel impact beyond PR metrics
- Inspire bookings and build brand authority
- Increase media coverage YoY
- Make Hoseasons the go-to for commentary on the staycations market
What we have achieved
A 20-year partnership with Hoseasons saw a transformation in their PR landscape, delivering measurable growth YoY that elevated brand authority and established Hoseasons as the media’s go-to for UK staycation insights.
This sustained impact helped cement Hoseasons position as the UK’s number-one provider of family-friendly lodges and holiday park breaks.
Through multi-disciplinary press office initiatives, we have consistently expanded reach, amplified tangible impact beyond PR metrics, and brought the brand’s growth story to life – driving measurable results for brand performance and bookings.
Our work further turned traditionally quiet periods into moments of peak visibility for the brand, ensuring Hoseasons maintained a powerful year-round share of voice while shaping the industry narratives and conversations that came to define the staycation sector.
Highlights
- Delivered 2,000+ pieces of media coverage in 2025 (a 142% YoY increase) with over 75% of it earned.
- Expanded potential audience reach to over 2.1 billion, amplifying brand messages across print, broadcast, social and digital channels – measurable growth that demonstrates the scalability and effectiveness of a proactive PR strategy.
- Launched the category defining ‘Playcation’ campaign (2025) fronted by Gavin & Stacey actress Joanna Page, reaching 16M+ people, driving 8,000+ website sessions, and generating 378k social impressions within the first few weeks.
- Turned Hoseasons’ 80th anniversary (2024) into a national moment with a celebrity-fronted out-of-home stunt and integrated multi-channel PR campaign, supporting a 28% surge in bookings and 33,000+ new email sign-ups in week one of launch.
- Sparked a nationwide nostalgia wave with a multi-channel campaign that generated 200+ media hits, reached 8 million+ people, and boosted late bookings for a slow pre-summer period.
- Delivered high-impact PR trips and partnerships with brands including Rowntree’s, Sainsbury’s, Kids Pass, ITV’s Wheel of Fortune and more – strengthening audience engagement and brand visibility in consumer spaces.
- Created PR frameworks for brand storytelling to trade and industry titles that turned quiet periods into peak performance moments, maintaining year-round share of voice and skyrocketing new trends like ‘Holiday Snacking’ into the consumer press.
- Managed corporate PR, crisis comms, and owner-focused campaigns, protecting brand reputation and reinforcing industry authority to maximise portfolio retention and C-Suite recognition as thought leaders.
- Owned management of the Hoseasons Conference press remit that regularly secures hundreds of pieces of coverage across national, regional and specialist press YoY – strengthening relationship with owners and visibility in the wider press.