Frasers Hospitality
Frasers Hospitality is a global leader in serviced residences, hotel residences, and premium rental apartments, with more than 100 properties across 20 countries, delivering gold‑standard accommodation experiences for business and leisure travellers with a portfolio that spans five distinct brands.
What we do
Our approach balances corporate and consumer PR, leveraging a full toolkit of media relations tactics to deliver high-impact storytelling opportunities in key industry spaces that reinforces the organisation’s credibility.
Since our appointment, we have elevated Frasers Hospitality’s profile across the UK and EMEA markets by positioning its executives as authoritative voices in the long-stay and serviced residences sector.
What we have achieved
We have transformed Frasers Hospitality’s media profile, achieving significant growth in coverage and message reach, and strengthening its presence across global business, travel, and industry media.
By combining corporate storytelling, executive profiling, and targeted press engagement, we have positioned the leadership team as trusted industry commentators while reinforcing Frasers Hospitality as an authoritative voice in the fast-moving extended-stay sector.
Through strategic storytelling, we amplify expertise, showcase innovation, and secure media slots that resonate with both trade and consumer audiences, shaping industry narratives while supporting Frasers Hospitality’s wider business objectives.
Highlights
- Achieved 920% increase in media reach and 64% uplift in total coverage between 2022 and 2025.
- Positioned leadership as go-to thought leaders in the extended-stay sector, securing comment opportunities YoY with Forbes, Business Travel Magazine, Business Traveller, BTN Europe, and industry podcast features.
- Achieved 32.5M+ coverage reach for executive appointments releases across business and travel media.
- Delivered high-impact press trips across the UK and international titles to EMEA properties, including Country & Town House, House of Coco and Luxury Lifestyle Magazine.
- Elevated executive visibility through securing speaking and networking opportunities for C-Suite.
- Supported industry recognition through awards entries that saw the brand reach finalist stages, including for BTN Europe’s Business Travel Partner of the Year award.
- Strengthened the brand’s visibility across global business and travel media.