cottages.com

We have run PR programmes that supercharged reach, maximised media impact, and boosted consumer engagement.

Our always-on approach has built momentum year-after-year to:

• • Position cottages.com as the go-to resource for UK cottage breaks
  • Engage new audience demographics
  • Amplify cross-channel impact
  • Inspire bookings and build brand authority beyond PR metrics
  • Increase earned media coverage YoY

By combining a high-performing proactive press office with digital PR and culturally tuned content campaigns, we’ve transformed cottages.com from a previously unrecognisable name into a brand firmly embedded in the UK holiday conversation.

Our work has strengthened brand presence across national lifestyle, travel, and consumer titles year-on-year, reinforcing cottages.com as the trusted destination for discovering UK cottage holidays. We’ve secured consistent visibility in top-tier media and significantly grown cottages.com’s share of voice in an exceptionally competitive market.

These key media moments have built a powerful foundation for long-term organic growth – driving impressions, increasing engagement, boosting site traffic, facilitating bookings – all while inspiring customers at every stage of their discovery  journey.

• Delivered a 125% YoY increase in earned media coverage (2024 vs 2025), shifting the brand from volume to value and firmly establishing cottages.com as a leading voice in the UK holiday market.
• Increased national media visibility by 67% YoY, elevating cottages.com into consistent top-tier press channels.
• Grew potential media reach to 1.19B in 2025, surpassing previous years despite running fewer campaigns and pausing influencer work – proving the value of the press office within the PR model.
• Developed a through-the-line campaign with brand partner Ocado, reaching over 5 million and inspiring consumers to “eat local” while elevating cottages.com as the go-to choice for summer staycations in key regions.
• Embedded a digital PR strategy to turn trending TV shows and blockbuster films into coverage-winning storytelling opportunities, driving traffic to site that boosted bookings and brand visibility.
• Secured high-impact influencer partnerships YoY, including Bake Off’s Manon Lagrève and multi-partner activations that extended reach with warm, authentic content.
• Promoted legacy sponsorship of The Tour of Britain, creating VIP-fronted content with pro-cyclist Keira McVitty and brand partner Ribble Cycles, reaching 140,000+ cycling enthusiasts and reinforcing cottages.com’s credentials as a great base for outdoor lifestyles.
• Managed high-performing paid influencer partnerships, helping reposition the brand beyond its namesake and educating consumers on the “more than just cottages” portfolio.
• Strengthened brand protection and responsiveness, increasing the volume of proactive media engagement YoY, ensuring cottages.com remained in the picture.