Brand Partnership: cottages.com & Ocado
Tasked with finding a partner to catapult cottages.com into the hearts of aspirational younger audiences, we crafted a campaign to position the brand as the go-to summer escape provider by playing on the nation’s love for discovering new regional flavours and foodie experiences.
Teaming up with Ocado – one of the UK’s top online supermarkets – we launched a high-profile, multi-channel campaign that didn’t just showcase our cottages, it celebrated them in all their glory.
Summer breaks with cottages.com became the stage for culinary adventure, seeking comfort and connection in the kitchen, and discovering unforgettable holiday moments in some of the country’s most-loved staycation destinations.
What we have achieved
This hero campaign brought the nation’s favourite holiday groceries straight to the doors of a selection of cottages in the brand’s most booked regions, while inspiring audiences to “eat local” at home and on holiday.
Through a powerful mix of high-value influencer partnerships, co-branded competitions, original content, email marketing, and national PR storytelling, the campaign reached consumers across the UK and positioned cottages.com as the ultimate summer escape provider.
Across multiple channels, the campaign drove engagement, reach, and brand recognition, while putting the impact of wholesome culinary experiences at the centre of the staycation conversation.
Highlights
- High-profile partnerships, including with Bake Off’s Manon Lagrève, reached 735k+ engaged consumers and generated UGC for the brand’s own channels.
- Multi-partner competitions generated 5.3k+ sign-ups and 2.1k+ social interactions.
- Cross-promotional emails reached 450k+ consumers, per send!
- Editorial coverage secured in top-tier outlets including Metro, MSN, and Yahoo! boosted brand visibility.
- Location photoshoots brought the campaign to life and supporting own-channel storytelling and wider marketing campaigns through the summer months.
- Across all functions the campaign achieved 5+ million impressions.
- Strengthened brand awareness with key target consumers.