Bainland Lodge Retreats: Building sustained awareness through creators and PR
Bainland Lodge Retreats is a luxury Lincolnshire retreat offering private lodges with hot tubs and a range of experience-led stays designed for couples, families and groups. With a highly visual proposition and strong potential for social storytelling, the brief was to leverage an integrated approach to PR and Digital to build awareness among relevant audiences, aid discoverability, and keep the brand front of mind throughout the booking journey.
We developed an always-on creator strategy that could generate authentic content and social proof at scale, while using supporting PR and SEO to extend the value of that visibility beyond social platforms and into organic search and the press.
What we achieved
Our enhanced programme of PR stays with carefully selected travel, lifestyle, pet, wellness, and family creators has reached audiences highly aligned with Bainland Lodge Retreats’ target demographic.
Rather than relying on one-off collaborations, our approach has focused on consistency, quality storytelling, and relevance – building relationships that have created a flow of authentic content that has showcased the Bainland Lodge Retreats experience from different perspectives throughout the year, with return opportunities earmarked for stand-out creators in future.
We have also hosted:
- Press trips: Identifying the unique storytelling opportunities to attract media to the resort, generating editorial and review coverage that introduced the property to new audiences in print and online.
- Media competitions: Creating additional visibility opportunities, supplementing brand awareness and encouraging engagement with relevant editorial partners.
- UGC: Facilitating a steady stream of content that extends the lifespan and reach of each stay, offering Bainland Lodge Retreats content to supplement their organic channels, while creating engaging videos that connect with digital audiences in different niches.
- SEO integration: Aligning PR and creator activity with the wider SEO strategy, developing content and making site improvements to help build brand authority, organic visibility and citations.
In just a matter of months (Jan-Aug 2026), we have facilitated:
- 65+ PR stays across influencer, creator and UGC and press stays, generating more than 183 pieces of content (with more to come!)
- 10 media competitions and partner giveaways
- 3 partnerships driving even more content opportunities
Together, this activity has generated a 148m+ potential reach and counting.
Value
The consistent approach to influencer gifting has helped build sustained brand awareness and social proof, keeping Bainland Lodge Retreats front of mind by focusing on quality storytelling, via the right creator demographics, and avoiding short-term bursts of activity which get lost in the ether.
Crucially, the value of the activity has extended beyond social. The continual generation of brand mentions across social and editorial has supported the wider SEO strategy, contributing to improved organic visibility and discoverability.
Organic CTR and average search position have also improved, with early movement across generic, non-branded search terms demonstrating growing visibility beyond existing brand awareness.
The combined impact is also translating commercially, with revenue generated attributed to organic search, direct, referral and organic social since our relationship began.