Challenge
To design and deliver a website to attract customers seeking an unforgettable coastal retreat to this high-end hotel in the charming Suffolk seaside town of Southwold following a £6m refurbishment by local brewer Adnams.
Solution
- Working closely with Adnams’ head of creative, Jess Turner to incorporate the hotel’s luxury look and feel into the site and inspire bookings
- Hotel wallpaper included as a border on all pages, along with unique ‘swan’s feet’ graphic theme
- High quality imagery used to bring to life the hotel’s plush interiors and decadent furnishings
- Identifying content and image requirements
- Training the web content team to upload and manage their own content upload and on-page SEO.
Results.
- Delivery of a stunning new website
- Design and build of a conversion-optimised booking engine for the Swan site to integrate with Guestline’s API
- The development of a suite of new websites for the brewer’s managed inns across Suffolk and Norfolk