What we do
- We deliver a fully proactive and reactive outsourced press office for this quintessentially British boutique hotel brand, working with national and regional media and a range of influencers to drive awareness of its luxurious locations, bistros, and restaurants.
- Briefed to put Hotel du Vin front of mind for an aspirational Millennial and Gen X audience, we have leveraged our extensive hospitality sector contacts to create increased visibility for the brand both online and across social media, as well as in relevant print titles.
- Engaging with creators and influencers across multiple sectors to create engaging content has helped position the brand as much more than just a place for special celebrations.
What we have achieved
- We generated more than 175 pieces of national, regional and influencer coverage within the first four months of our contract with Hotel du Vin.
Highlights
- Tasked with raising awareness of Hotel du Vin’s food and beverage offer, Thissaway have supported ‘need’ properties in raising their profile as a must-visit dining location in their destination.
- Working with regional press and micro-influencers on the hyper-local and regional level, Thissaway have created momentum for these properties by securing both editorial and visit-generated coverage in print, online and on social.
- Using seasonal menu launches, new cocktail menus and bistro renovations as hooks, Thissaway are establishing a slew of quality media and influencer visits,
- Reviews will be appearing in On:Yorkshire, The Herald (Scotland), The Scottish Sun, The Glasgow Times, Cambridge Independent and more.
