Hoseasons

What we do

UK holiday giant, Hoseasons operates all year round so it’s vital they have an all-year-round media presence too.

Handling anything from trading performance press releases to media requests for details on the brand’s extensive portfolio of luxury lodges, boats, we look after the full range of activity expected from an ‘always on’ proactive and reactive press office.

Benefitting from a relationship that spans more than 10 years, we deliver much more than just local, national and international B2B and B2C coverage for this famous staycation specialist, advising on anything from the impact of Covid and other sensitive media issues to prospective brand partnerships and influencer targets.

What we have achieved

We have delivered thousands of pieces of coverage during our decade-long partnership, keeping the Hoseasons brand front of mind for customers considering a UK-based break, as well as for property owners looking to make the most of the staycation boom and let their self-catering accommodation.

Highlights

Showcasing Hoseasons to TV and Digital audiences – competition support and launch PR to promote the brand’s sponsorship of Channel 4’s Best of Britain series in Spring 2022

Working closely with Channel 4’s press team and advertising agency The7Stars, Thissaway ensured Hoseasons’ messaging was included in all partner press work surrounding the launch of this popular travel/lifestyle series hosted by Ainsley Harriott and Grace Dent.
Our collaborative approach also secured a wide range of prizes from regional DMOs featured in the show to drive competition entries via the brand’s social channels.